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The R3 is clearly aimed at Sports and action professionals who need a large buffer, high FPS and a quick turn-around time. Pros who are already heavily invested in Canon. Pros who want a seamless transition when they pick up an old and then the new camera with similar button placement and menu options. That's who Canon cared about when this camera went into design probably as long as 3 years ago. So, the Z9 is and was irrelevant. Pros are not switching because a competitor has a shiny new product. Pros can wait a year or two or more until they need to replace their old camera.
To reiterate, it makes sense to buy extra time (or stick to your original schedule, more likely) if your goal is to put out a product that you think is the absolute top of the line. That may not make marketing sense in the short term, but it may pay off in the long run. I think Canon is always looking at the long term future.
Personally, one reason I like Canon and stick with them is that they seem to be more concerned with getting the tech right - and not that concerned with rushing something out to "keep up" with the competition. Sony put a bitter taste in my mouth when I tried their A7 and realized that rushing out a camera that many called a "beta" version, meant you were getting an inferior product. It worked for them, they got a jump on all their competitors by putting out a FF mirrorless years ahead of Canon and Nikon. The A7 II was also a "beta" camera, in my opinion. After being burned twice, I said, "Sony...never again."....
I can totally see the R3 being the only one of its kind if the post covid market doesn't work out the way Canon envisioned it. But I don't understand how it makes any sende to buy extra time for the R1, or refine its technology, as you put it.
The R3 is clearly aimed at Sports and action professionals who need a large buffer, high FPS and a quick turn-around time. Pros who are already heavily invested in Canon. Pros who want a seamless transition when they pick up an old and then the new camera with similar button placement and menu options. That's who Canon cared about when this camera went into design probably as long as 3 years ago. So, the Z9 is and was irrelevant. Pros are not switching because a competitor has a shiny new product. Pros can wait a year or two or more until they need to replace their old camera.
To reiterate, it makes sense to buy extra time (or stick to your original schedule, more likely) if your goal is to put out a product that you think is the absolute top of the line. That may not make marketing sense in the short term, but it may pay off in the long run. I think Canon is always looking at the long term future.
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