They are quite clear, and Sony doesn’t actually dispute Canon’s claim (that’s just a petapixel clickbait title). Canon claimed the #1 spot in mirrorless unit sales in the US. Sony is claiming #1 in
full frame mirrorless units (and dollars), and the #1 selling
full frame mirrorless model.
View attachment 214986
Sony shifted focus from APS-S to FF mirrorless right when Canon entered the APS-C mirrorless market. That wasn’t a coincidence.
I loved this quote from Sony:
Sony has routinely done ‘#1 in this or that subsegment’ press releases, for many years. They once did a PR saying they led the FF camera market for a two-month period in one country (South Korea, IIRC).
Agreed.